Wezi Mzumara is the founder of Kwanza PR, a creative media agency in Malawi.
She was born in Ethiopia and spent 12 years of her life there, with another 12 years in the UK. On her return to Malawi in 2011, Wezi established Kwanza PR. She is also the co-founder of Mzuzu Fashion Week.
Her efforts in profiling positive stories from Malawi are astounding, and her dedication to helping youth and women succeed in the creative industries is evident from her work. She has been a pillar in the fashion and creative industries in Malawi.
As a media graduate in public relations, media and events have been a part of her life for a long time. The inspiration to set up Kwanza PR and establish Mzuzu Fashion Week was driven by her passion for communications and curiosity about the possibilities presented by digital marketing channels – which have been an area of interest for her over the last 10 years.
Quotes: “New experiences create new life lessons and you are never too old for a little school.” In 2013, Wezi worked with the Africa Movie Academy Awards (AMAA) on their events in Malawi – a great achievement for Kwana PR.
This young trailblazer looks up to Ebony Life’s Mo Abudu as one of the continent’s greatest media successes. She is inspired by personal development and growth. For Wezi, hard work, perseverance and determination are the key drivers to success.
She says she is passionate about the pan-African movement and the possibilities of working together as one on the continent. Gender equality is another area of interest for her, because women business owners face many challenges and setting boundaries is the best solution to addressing some of these challenges.
Her view is that for anyone to make a difference they don’t have to be in politics, they must look into what they do every day and begin to make something out of it. Eventually they will see how much their contributions can change the world. Of importance is to understand that all young people have a part to play in shaping Africa’s narrative and building the Africa that we want to see tomorrow.
“Africa needs generational thinkers, who won’t look to rely on financial capital support or injections to start something, but young people who recognise that the knowledge and skills they possess can change the world.”
Looking ahead, she would love to see more cross-border collaboration on projects.
Wezi’s vision is to accelerate efforts towards promoting positive stories that come out of Malawi, specifically focused on the world of beauty, fashion and luxury, and influence the world to appreciate and experience what Malawi and the continent have to offer.