Geraldine Kasambara knew exactly what she wanted to do with her life from the time she turned 17.
The Zimbabwean-born entrepreneur harnesses the power of social media marketing to foster and engage with a community of potential clients.
No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. Thanks to focus, hard work and commitment, Kasambara is the founder of 143 Communications -- a business which focuses mainly on social media marketing, specialising in advertising, public relations and marketing strategies.
At the age of 17, she attempted to register her own stocktaking business. This did not succeed, but she went on to run a tuckshop at a university with the aid of her business partner. When she finished school, she found a job but was eventually fired, which further ignited her dream of becoming a business owner. This lead to the birth of 143 Communications.
“If you have a dream and no one gets it, that’s when you have reached the aha moment,” she says. 143 Communications was one of the first companies in Zimbabwe to see the potential that lies in small businesses.
What inspires Kasambara is the knowledge that she is working towards a dream that is bigger than she is; a legacy that will outlast and outlive her -- that in some distant future, someone somewhere will say, “She stood up and took charge”.