Healer

Dr.Nandipha Sekeleni

“ There aren’t many African black women in this industry, I thought it was important that we start entering this market and educate our people about it. ”

Dr Nandipha Magudumana (29) does not regret dumping her cushy public sector job to disrupt South Africa’s high-income medical services industry.

The medical doctor-turned entrepreneur is the founder and chief executive of Optimum Medical Solutions.

She established it in 2017, a year after resigning from the Far East Rand Hospital, where she worked in the obstetrics and gynaecology departments.

Magudumana, originally from Port Edward, holds a Bachelor of Health Sciences degree (BHSc) in Biomedical Sciences, and a Bachelor of Medicine and Bachelor of Surgery (MBChB), both from Wits University.

In an interview with Business Report, Magudumana said there were two reasons she started the company: “I wanted and still want to further my studies. In order for me to do that I need some sort of capital to finance my studies. That’s how this entrepreneurial thing came about. I wanted to generate some capital to further my studies,” she says.

“The other reason is that I saw there was a need for African people, especially black women, to enter the medical services market. There aren’t many African black women in this industry, I thought it was important that we start entering this market and educate our people about it.”

She said it was a medical solutions company but stressed that its services were non-surgical. “We are into aesthetics which deal with dermatology and plastic surgery. We are also focused on pharmaceuticals.”

Magudumana said there were many stereotypes about dermatology as most people tended to associate it with the contentious skin lightening issue. “We try and make people understand their skin. There are a lot of things that need to be addressed with regards to how aesthetics work and so on,” she said. Their practice was this month moved from Bedfordview to the richest square mile in Africa, Sandton.

“We did so because we wanted to be more central and to appeal to the upper-class market. Some of our clients come from neighbouring countries such as Namibia, Zambia, Botswana and Mozambique,” she said, adding that they had managed to attract more than 500 patients since opening their doors last year.


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